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rebrand and a show
Objective: Choose a business with little to no branding and create a new brand identity for them.
Chosen business: Frank and Son Collectible Show
Goals: Create a brand identity and logo that freshens up Frank and Son's but still speaks to the company at heart.
The original Frank and Son logo, which can be found at the top of the website, speaks to a colder version of the company that I believe does not exist. The show, held in a 5,000 square foot warehouse, is much more warm and fun than this logo lets on.
The Chosen Branding
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